Calculators / Price Increase Impact Calculator
Price Increase Impact Calculator
Owners avoid raising prices because they picture losing customers. Almost nobody works out how many they could afford to lose. It is usually far more than they think.
Work out yours
20.0%
You could lose 20.0% of customers at the new price and still make the same profit.
The extra money is pure margin. It costs nothing to acquire, which is why a price move usually beats a marketing campaign of the same size.
What to do with this number
Raise the price and the visible value together. An increase with no change reads as a penalty. The same increase alongside better packaging reads as an upgrade, and increases under ten percent rarely cause meaningful loss among established customers.
Price is a positioning outcome, not a number you pick
What you sell has to look like it is worth more before anyone agrees to pay more for it. That is a brand and packaging job, and it is usually cheaper than the marketing you were about to buy instead.
Brand Identity, from $500
See what it would take, free →About Brand IdentityThe other calculators
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Definition and background: Price Increase explained. Part of the small business glossary.