Calculators / Marketing Budget Calculator
Marketing Budget Calculator
A percentage of revenue keeps spending proportional, so it scales with you instead of turning into a fixed cost that hurts in a slow month.
Work out yours
$1,045/mo
About 10% of revenue, aimed at 50% growth.
A benchmark starting point. Your own return on spend should move it up or down from here.
What to do with this number
Five to ten percent of revenue is the usual range for a small business, and higher when you are pushing growth and your acquisition maths already returns. The far more common failure is not overspending. It is spending nothing for months, then panic buying ads during a downturn at the worst prices of the year.
The cheapest place a local business can start
A small consistent budget aimed at local search beats a large sporadic one aimed at everything. Claiming and working the map listing is the fastest route to inbound calls in your area.
Local Search and Map Presence, $300 a month
See what it would take, free →About Local Search and Map PresenceThe other calculators
- Customer Acquisition Cost CalculatorFree CAC calculator.
- Customer Lifetime Value CalculatorFree LTV calculator.
- Break-Even CalculatorFree break-even calculator for small business.
- Price Increase Impact CalculatorFree calculator showing exactly how much of your customer base you could lose after a price increase and still make the same profit.
- Small Business Growth CalculatorTies all of these together and tells you how many customers you are short.
Definition and background: Marketing Budget explained. Part of the small business glossary.